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12 Best Digital Products To Sell Online and How To Get Started

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If you Looking for the best digital products to sell online? You are in the right place.

Digital products tend to have much higher profit margins than physical products.

Also, you don’t have to worry about production costs, so you can expand indefinitely without worrying about restocking. All of this makes for a simple and highly profitable business model. If you’re trying to start your own online business selling

digital products, read on, and you’ll learn everything you need to know.

This post introduces you to the most profitable digital products to sell and how to start selling them. And stay tuned to the end to learn the best way to sell your digital products.

Are you ready? let’s start! But firstly

Table of Contents

What are digital products?

Digital products are intangible products that can be stored electronically and sold repeatedly online.

Usually in the form of downloadable content and media files.

We are talking about ebooks, PDFs, music and video files, templates and more.

12 best digital products to sell

There are different types of digital products that can be sold online. To narrow down your options, we’ve listed below some of the most profitable digital product categories, along with examples of successful sellers in this niche.

Best Digital Products To Sell Online

1. Ebooks and audiobooks

There is a lot of money to make by selling ebooks. They are one of the top information products consumers are willing to spend their hard-earned cash. The

market has grown rapidly in recent years, with ebook sales increasing from 170 million to 191 million in 2019 and 2020 alone. And sales are still growing, so now is a great time to write yourself and claim your share of the pie.

But don’t worry. You must not be Stephen King to write something that sells. Write about what you know β€” especially in the nonfiction/education category, there are surprisingly lucrative ebook niches of all kinds. For example, Dubai-based YouTuber Amel Aitouche has created an ebook detailing everything you need to know about traveling to Dubai. It proved to be a huge hit with her subscribers, and she currently sells hundreds of copies, making it one of the biggest success stories.

You can even turn your book into an audiobook to reach an even bigger market for casual listeners. And if you don’t have time to write an entire ebook, you can sell short articles such as explanations, meal preparation plans, training guides, blueprints, and other documentation.

2. Software

And, of course, you can’t complete a list of digital products without mentioning the software. Selling

Software as a Service (SaaS) products online is one of the most profitable business models, with companies such as Ahrefs and Mailchimp making millions of dollars. However, selling software is not as easy as selling other digital products on this list. You need to find a niche in the market and spend time and money developing the software solutions that consumers need.

This typically requires hiring a team of developers to develop software products, which can cost hundreds of thousands of dollars.

However, despite the high start-up costs, a successful software product can be a big return on your investment and can end up in a 7-digit or 8-digit business.

3. Fonts

Fonts are one of the best digital products to sell online. As design trends and consumer preferences are constantly changing, brands, designers and individual creators are constantly looking for new fonts to use in branding and graphics.

You can create your own fonts with software such as Illustrator and sell them as OTF or TTF files that you can download through your own website or online marketplaces such as Creative Market. There are hundreds of fonts on the creative market that span all types of categories, from

calligraphy fonts to cutting-edge 3D fonts. The most popular fonts sell like pancakes. Most sellers choose a licensing model that charges separate charges for commercial and personal licenses. As part of your marketing strategy, we recommend that you make fonts available for personal use for free and only charge for commercial use.

4. Music

If you are a talented musician, you may want to sell music and music-related products online.

The simplest example of this is selling a license. There are thousands of filmmakers, producers, and YouTubers who need original tracks and sound effects for their work. You can request these companies and individuals a license that grants them royalty-free rights to use trucks in the video. If you have

followers, you can also sell downloadable song files or entire albums on online stores of streaming services such as Spotify.

Another way you can take is to sell sheet music, music-related knowledge products like online guitar and drum lessons, or sound banks. For example, the LFO store sells sound banks for world-leading synthesizers. Their product catalog includes hardware synthesizers, software synthesizers, effects, and sample packs.

5. Photo presets

Another direction photographers can take is to sell custom Lightroom presets.

Lightroom presets are basically filters that give your photos a specific tone and feel. Buyers can download them, install them in Lightroom software, and then apply them to their photos.

If you already have a lot of people who like your work (for example, if you have a lot of Instagram followers), some fans may want to know your secrets and pay for your presets. Some people may even think they don’t, but They have the same effect.

German photographer Christian Mate Grab took advantage of this to make his presets available for purchase in the online shop, thereby opening up new and profitable sources of income.

6. Photography

High-quality photos have always been in demand. If you are an avid photographer, you can turn your hobby into a full-time career by selling your snaps online.

One way to do this is to sell stock photos on sites like Shutterstock, but it’s a rather crowded market and can be difficult to break through the noise and sell. You may be more successful in selling commissioned photography, event photography services (think weddings, birthdays, etc.), and portraits.

No matter which direction you look at, a good photo portfolio that presents the best work is a must. This helps to stand out from the crowd.

And now you sould know that selling photos most times requires a website. Hire a web developer here

7. Templates

Templates are another interesting category of digital products that sell well online. Resume templates are very popular and very easy to create even if you have limited design skills.

But templates aren’t just for resumes and resumes. You can sell all kinds of templates such as emails, social media posts, PowerPoint presentations, Twitch overlays, business cards, and more.

For example, the My Social Boutique brand has released one of the best-selling templates in the creative market.

Over 400 Instagram engagement template bundles have generated over 2,000 sales so far. The commercial license costs $ 49, which is equivalent to sales of nearly $ 100,000.

8. Patterns and printables

Sites like Etsy have millions of knowledgeable consumers looking for patterns and printed matter to help them with their renovation projects.

You can sell products such as sewing patterns, knitting patterns, macrame patterns, and printed matter such as coloring books and workbooks.

Linda, a Latvian textile designer, and entrepreneur is a great example.

Self-taught artisan award-winning textile designers founded the brand Eleven Handmade to build a profitable business selling crochet patterns online. Her Etsy shop has sold over 20,000 so far.

9. Video content

Consumers these days don’t get enough video content β€” and they’re willing to pay for it. Just by looking at the success of VOD streaming services like Netflix, you can see how big the video content market is. If you feel like a

director, you can create your own entertaining or educational video content and sell it online. Creators Nils and Kasper did just that. They all went to Thailand and submitted a short inline skating movie “Mind Your Step”. The film recorded travel across the country raised awareness of the global plastic waste issue and sold it in online stores. It was a big hit and the couple managed to raise a lot of money for charity.

And if you think making a movie is too expensive, think of Nils and Kasper doing it for less than 5,000 euros. just Prove that you don’t have to. With the iPhone camera alone, you can get something worth the money on a tight budget. all you just need is a vision. The best-selling

types of video content include educational video content, exclusive Vlogs, travel documentaries, comedy videos, short films, and game videos.

10. Subscriptions and memberships

Launching a members-only site and selling subscription products is another great idea, especially if you’re an influencer with a large audience.

For example, YouTubers Rhett & Link on the Good Mythical Morning channel launched a new regular venue stream when they founded the Mythical Society. This is a private online community that provides subscribers with access to behind-the-scenes footage and exclusive content. Sales were almost guaranteed, as they already had millions of subscribers.

But existing viewers are certainly useful, but it’s not required. Like Attune to the Moon, the creator of seasonal subscription packages in the spiritual wellness industry, you can have a successful subscription service without it.

Subscription packages can include weekly or monthly content such as magazines and meal plans, access to private social communities, and a variety of other perks.

11. Digital art

Do you like artists and graphic designers? Digital art has a big market, so cash these skills and turn your hobbies into a source of income.

For example, new startups always need talented designers to create custom logos for their companies. Other best-selling art-related digital products include stock icons (vector images), brand kits, backgrounds, emotes, badges, banners, and 3D graphics. Designer Silver Lyons has taken advantage of the growth of Twitch streaming to release a collection of ready-made emotes, icons and badges. If you are an avid gamer, you can do the same to enter the same market. Besides creating your own original design, you can also sell add-ons for popular graphic design tools. Brushes, gradients, and palettes for software such as Photoshop, Illustrator, and Procreate are in high demand these days and are definitely a market worth exploring. The

NFT is also a hot topic, especially in the field of digital art. If you already sell digital art, consider focusing on NFTs. However, this can be a dangerous task, so be sure to investigate and understand the risks.

12. Online courses

Another great way to monetize your knowledge is to create and sell online courses. Is there a topic where you are a real expert? Are there any special skills that you think others can benefit from? If so, you can package those skills and expertise into a digital product and sell it. John D Saunders did just that and earned over $ 10,000 on launch date alone through web design accelerators and SOP courses. He currently runs a six-digit business and earns hundreds of thousands of dollars from selling online courses.

Of course, not everyone is as successful as John, but that doesn’t mean you can’t make a good income if you have the knowledge you need.

Here are some ideas for really good selling niche online courses:

  • Fitness Courses
  • cooking class
  • Music course
  • Business and entrepreneurship course
  • Language learning course
  • Art class
  • Dating and relationships course

Once you know what you want to teach, you need to decide on the format in which the course will be delivered (video, text, audio, etc.). You can then outline the curriculum and start creating educational content.

Once your content is ready, you need to select an online course platform to host your course.

How to sell digital products

Once you have decided which digital product you want to sell, the next step is to set up an online store. To do that, you need an e-commerce platform. There are many e-commerce platforms aimed at selling

digital products, but it’s a good idea to start with fiverr.

It’s one of the easiest (and cheapest) platforms to get started with and is perfect for beginners, small businesses, and sole proprietors looking to sell their digital products online.

This is a step-by-step guide for selling digital products on fiverr.

9 ways to market your digital products

Creating great digital products and great online stores is not enough. If no one sees your store or knows its existence, you still can’t make a sale.

This is why marketing is so important. There are many ways to sell digital products. Here is a summary of what we consider to be the most effective strategy worth trying.

Invest in SEO (Search Engine Optimization)

SEO is about optimizing pages on your digital product website for search engines so that potential buyers will see them in your results when they search for a target keyword related to your niche. The wonderful thing about SEO is that it drives organic traffic rather than paid traffic. This means you don’t always have to spend money on your ads to see the results.

Read: the SEO Beginner’s Guide for instructions on how to get started.

Launch a PPC ad campaign

PPC stands for click billing. With PPC ads, you can launch ad campaigns (via Google ads, Facebook ads, etc.), bid on ad placements, and pay when someone clicks on your ad, down to the landing and sales pages. increase. With the right targeting options and the conversion of most of those ad clicks into sales, PPC ads can generate a high ROI (return on investment).

maximize your conversions

SEO and PPC are great for increasing traffic to your online store, but if you don’t convert enough of that traffic into sales, you won’t get a good ROI. That’s why CRO (Conversion Rate Optimization) is so important. Make sure your entire online storefront is a fully functional conversion machine and that all landing pages are aimed at increasing sales or guiding your customers to the process of reaching your sales goals.

Promote your products on social media

Social media is a very much powerful marketing channel. Focus on finding the most active social networks in your target market (Facebook, TikTok, Instagram, etc.), building your presence, and following those networks. You can also maximize your reach by partnering with social media influencers who have many followers in the target markets of influencer campaigns.

These 10 facebook marketing tips and tricks will help you get started.

Launch a giveaway campaign

Running sweepstakes and social media giveaways can be a powerful social media marketing strategy. The idea is to give the winner some kind of free reward (such as a free subscription or product gift) and provide an entry in exchange for posting posts, rating the company’s social pages, and so on.

Offer a lead magnet

Once you’ve expanded your mailing list, you can use your email marketing software to set up automatic email campaigns that offer subscriber information, offers, and discounts until you’re ready to make a purchase. You can also implement automated abandoned cart emails, etc. to reduce cart abandonment and increase sales.

For more information, see our Email Marketing ultimate Guide.

List your products on online marketplaces

It makes sense to list your digital products in as many markets as possible in order to reach more potential customers. In addition to the Sellfy store, we encourage you to list your digital products on sites like Etsy (best for samples and printed matter), Amazon (best for ebooks and video content), and Envato Elements (best for fonts).


Now you know everything you need to know about selling digital products online. Selling digital products online is never easier, thanks to e-commerce tools like Sellfy. It’s a very simple and effective way to make money online.
Hope you’ve found some great digital product ideas on this list. If you still want to know more about making money online, check out other posts like: TOP 10 Best Skills To Learn Online In 2022

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