Your company writes your website and is responsible for the content. its Pretty exciting, right?Then she tells her boss that she is also responsible for the optimization of search engines (SEO).Suddenly the project does not seem so exciting anymore. You are not an SEO Guru. You have no years of experience with SEO.The panic is established. Expect! Believe it or not whether you control, improve, or just start your SEO strategy, the basic SEO concepts are not that difficult. In fact, they are only healthy sense. I do not try to get rid of something from the rock stars that have done a career in the SEO experience. We need these people. His experience is incredibly valuable, as there is a lot of science for SEO and constantly changed as search engines, as Google continues to update their algorithms regularly. What I say is that you do not have to have a master’s degree in SEO to make sure your website is well positioned for the traffic of organic search engines.
1. Try to Know Your Keywords
From the beginning. You can not do a lot, do not know which keywords use your target market to find solutions to your problems that will resolve your business. This requires small research. Switch the potential product clothing or service client. How to find a problem solution? What would you look for in your search engine? For example, if you sell food for biological dogs, potential customers are probably worried about the health of your dog. Perhaps his dog has food allergies and cares for chemicals and by-products in most dog foods. The search starts. Which sites are displayed? Watch the words used in these fragments
2. Write High Quality Content (Natural)
The key here is using your marketing acumen and creating engaging content that is valuable to your target market. Valuable content includes content that answers your buyers’ questions, provides them with information they can use, and trains them to be better at their business. With the great content you create, remember to use the right keywords naturally. Don’t try to populate your pages (i.e. keep adding keyword terms to your content, meta tags, alt descriptions, etc.) to rank your site up. It won’t help your search ranking (in fact, it could hurt). If the search engines catch up to you (and they will because their bots are super smart!), They can penalize your site by lowering your ranking or removing your site from their index entirely. Also, you won’t impress your website visitors. Who wants to read the same words over and over again: “Looking for organic dog food? If you are looking for organic dog food you have come to the right place. Our organic dog food website is the best place to order your organic dog food. ” Be honest, you are writing for one person.
3. Use Keywords in Your Website Page URLs
Make sure you don’t overlook your page URLs as they are important to your SEO. This is where your keyword research comes in handy. For example, if a page talks about your solar financing product, the URL for that page should be Solar Products / Financing. Focus on the most common and most searched matching keywords. If you want to choose between “solar financing” and “solar leasing,” choose the one with the highest search ranking. There are a few quick and easy (and free) ways to check your search rankings. One of them is using the Google AdWords Keyword Planner. Just put in your keywords to get an idea of how popular they have been in the past in terms of search volume. You can also use Google Trends, which is a really fun website. Compare different keywords for a quick graphical comparison of interest over time.
4. Don’t Overlook Page Titles
It is important to create attractive and interesting titles for your websites. Make sure you take your target market. If this is not the case, the persons do not read the full content below. I think it answers: “What is it for me?” For my visitors, it helps me to focus on what is highlighted. Ask yourself: What is the advantage you get from content on this website and why should you worry? If you have nailed it tight, shorten your title, use strong words and make it sexy (try a small alliteration to have fun). If you create these headlines, make sure that your keyword is on the support and / or subtitle. With the example of earlier solar finance, your H1 could be “simple solar finances”.
5. Review Every Of Your Page for Additional Keyword Placement
Now that you’ve created the quality content your target market needs (and wants) and you’ve got attention grabbing headlines to keep them motivated and encourage them to keep reading, go back and review everything you’ve written. Check out your review to find more places to naturally rank keywords. Can you change a sentence to include a keyword? For example, on a marketing automation page, change “Identify the best customers and attract the most customers” to “Marketing automation helps you identify the best customers and acquire the most customers”. Also, consider whether you can create a keyword phrase by adding a word before a keyword. If I had a phrase that was “Marketing Campaigns” and “Marketing Automation” for my page, I would add “Automated” to “Marketing Campaigns”. Do several rounds of reviews. You will be amazed at the opportunities you miss the first and even the second time.
6. Improve The User Experience Of Your Website
This is outside the website content, but a good user experience becomes increasingly important in the high stand ranking. According to Robert Berris, on his blog, three UX rules that help their website perform their work “In the last two years, Google evolved to focus on websites offering high-quality users’ experience on platforms and electronics. Although traditional classification factors are always the king, search engine optimization becomes more and more optimized by the user. “So it works with internet programmers to make sure that your site is easy and intuitive to browse and that each connection works and brings visitors in the next bit of information they are looking for.
7. Try And Hire an Expert
As I said before, basic SEO is common sense. However, if you can afford it, it’s a good idea to hire an SEO expert to make sure your website is really optimized. An SEO consultant or agency can check the website to see how it performs with the best keywords. It provides a list of priority action points to help you take your website to the next level. Here is the good news. You don’t have to be an SEO expert to make sure your website is ranked by organic search engine traffic. Use your common sense and the 7 simple tips above. Do you have any other tips on how to incorporate SEO into your website? I’d love to hear that in the comments below!