Generating Google’s organic traffic is becoming more and more difficult. While organic competition and SEO budgets are growing rapidly, Google is introducing new search elements that distract searchers from organic search results. It takes more time and effort to rank a
website higher than it was five years ago …
But what if you could say that you could increase organic search traffic without increasing your ranking?
Does it sound impossible?
Well, it’s actually pretty feasible. You can increase your blog’s organic traffic by increasing your CTR at your current location, which means making your search snippets easier to click.
The method is as follows.
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I know it’s not as easy as it sounds. Everyone says your headline must be meaningful, but what exactly does that mean?
In most cases, Google will use the page title to create the most prominent part of your search snippet. H. Its clickable part:
There’s a detailed article on how to write a better title, and a list of tools to help you create headlines that encourage clicks. Check out these two resources. Here’s a summary of some of the most important things about Google search snippets.
- If you put the most descriptive part of the title first, Google may truncate it.
- Try shortening them. Keeping the title within 15-40 characters has long been an SEO best practice. Lior Krolewicz, Yael Consulting’s best friend, recommends that the title be 55 characters or less. Finally, create a title as a question.
- We found that question-style titles attracted 14.1% more clicks than non-questioned titles.
Check out the Text Optimizer for inspiration on how to find good questions. The Text Optimizer uses semantic analysis to create a list of questions about target search queries.
Another good source of inspiration for your questions is Google’s People Also Ask box, which contains questions related to your current search query.
Again, there is no single recipe (otherwise everyone would have used it until it lost its potency). Experiment with different ideas and tricks to see which one gives you better results. There are several WordPress plugins (including this) that you can use to A / B test your headings to find something more effective.
Meta descriptions are often (but not always) used by Google to create page descriptions that appear under the title of your search snippet. They are as flashy as possible. When it comes to SEO, the more you control, the better.
- About 3 sentences is enough
- Include keywords and their synonyms (these are shown in bold in the search)
- Also, ask in the meta description
You can use the site checker to preview how titles and meta descriptions will look in your search.
This is another difficult task here. For many searches, especially those that deserve freshness, Google displays the data directly in the search snippet.
Undoubtedly, it’s been affecting CTR these days. As a search user myself, I’m usually attracted to more recent dates.
Google gets this date directly from the page. If the page contains many dates, Google will often choose the best date, but in many cases it will be random.
Here’s two big takeouts.
- Keep your appointment fresh with each article
- The best idea is to have only the date to prevent Google from being suspected.
It is still easy. How can I keep all the content fresh? Do you need to change booking on blog contributions? According to the
Google’s guidelines, the date simply handles bad, operative tactics with no “required” dates. There is no fite for the blog doing this, but there is also a risk. I don’t know if it’s safe, so I won’t suggest it here.
We recommend tracking the most visited articles and updating them once a year. Google’s search console is a close friend to identify these. Log in to the Google Search Console, go to your performance report, and click the Pages tab.
It is a list of notable sites. You can export the list to an Excel file. The
If you know which item needs to be updated:
- Check a defective link
- Change the issue date
- Please update the screenshot.
- Please delete old information
- Reload your URL image to have a new date
We do not know exactly “substantial” update or do not know one or two paragraphs or two paragraphs, or not to comply with new data .
Additionally Embed new videos
One of Google’s new movements is to indicate the date they are embedded by the video embedded in the article. Here, what I speak:
This is now possible to go wrong if you are embedding old videos or keeping old videos after updating the article itself.
If you find a click number, make sure that this date may be a cause of problems. There are three options at this point.
Delete Video Code
Repeat older video with old date (this is if available, the link to the old video is corrupted).
Especially because this is so difficult, create a new video that is probably the best option. You can easily convert existing text and images to video to create new content.
web analytics platform is another way to identify pages that may need to be updated. For example, my report from Finteza clearly shows the reduction in clicks that needs to be addressed.
In general, more clickable links that can be generated within a search snippet can be clicked. Web users are trained to be visible to the left.
Tables of each bit number, and invitation content are really useful.
Here is an example of a table of contents that generates more links within a search snippet.
These links are created using a so-called HTML anchor that is easy to create. There is a WordPress plug-in that allows you to generate the table of this table of contents automatically, but the luck was good when creating manually. You can play with both and see for yourself.
Google supports some schema markup to help content authors create “advanced” search snippets that contain more data than standard links and descriptions. These “rich” snippets are always prominent when searching and often provide additional clickable links for searchers to click.
The possible schema types to use are:
5.1. FAQ scheme
It is one of the latest supported schema types and is still the easiest to obtain. As long as you answer more than one question on a page, there are no restrictions on where you can use it. The rich snippet contains a list of questions retrieved from the page. You can expand each question to reveal the answer.
This scheme can be implemented using the Ultimate Blocks Accordion Block or a dedicated FAQ scheme plugin like this plugin.
5.2. Check the rich snippet
This looks the cleanest in the search, but it’s also the most suspicious. This rich snippet has a star rating and may include the name of the reviewer. Officially, Google allows this markup to be added to the following content types:
- Software App (Tool)
Google calls this rich snippet suspicious because it has a history of penalizing websites that do not follow the guidelines (subject to change). Simply put, you need to nest your ratings with supported markup. This means that when you review a tool, you should use the software app schema to clearly mark the page as a review.
This is something that many bloggers haven’t done, and there are already some penalties. For clarity, these penalties did not affect the organic position of the affected page. They lost their rich snippets. So it’s not that difficult yet.
Finally, this might be one of the least mentioned hints out there: Google loves content material this is dependent as a . Often they could take hold of a part of that desk and display it in seek consequences. These seek consequences are called “dependent snippets” and that they entice interest via way of means of having longer and bolder than preferred seek snippets:
There are many extra approaches to apply tables and charts than you could think. You don`t ought to prepare masses of statistics on the way to use a desk. You can create a short precis or evaluation of indexed gear to create a desk. Look here`s one example: